Friday, February 3, 2017
By Admin

We'd like to start today's blog by repeating its title:

What's Your Agent Doing To Sell Your Home At The Moment?

Maybe this is something you've never considered but, wait a second, doesn't it say a lot about how well your agent is communicating with you that you have absolutely no idea of what's going on?

While no one can be expected to give a moment by moment account of their activities, and you may have good reason/past experience that leads you to implicitly trust your agent, what if your home isn't selling while similar properties are being snapped up in the busy current Albuquerque area real estate market?

If that sounds like the unfortunate situation you currently find yourself in, the chances are that you've managed to engage with what's commonly known in the industry as a passive agent.

Agent activity can be defined as being either passive or active.

The harsh reality is that, with the average agent projected to sell less than a handful of homes this year, you're more likely than not to be working with a passive agent, if you haven't done your research prior to hiring.

This type of agent essentially adopts a "sit back and wait" approach and, having listed the home on the multiple listing service (MLS), tends to wait for other agents to create interest in it. Worse still, many passive agents are also not engaged in real estate on a full-time basis and thus have other calls on their time, even further diminishing the general paucity of effort.

Such a lack of activity accounts for the handful of homes sold that we mentioned earlier. The law of averages dictates that even the most passive agent might be lucky enough to get the odd sale occasionally. In general, however, inactivity is a recipe for disaster - the actual disaster being that your home remains unsold with little or nothing in the way of serious interest and viewings.

Sadly most sellers in this situation will go through a process of not realizing the agent is doing so little until, well, they ask roughly the question we started with, i.e. "What is my agent doing for me right now?"

We do get to see quite a few sellers in this bad situation, who come to us after having gotten nowhere with their previous agent.

It's at this point that they begin to see the way an active agent goes about his/her work.

As the title suggests, the active agent is on the lookout for prospective buyers for their listings all the time. This involves a wide range of marketing activities, such as a website and blog like this, plus very active promotion of homes on social networking and other media. Crucially, it also means they will contact a large number of prospective buyers each day and communicate closely with other top agents who may have clients that the home is a perfect fit for, plus regularly liaising with the seller to provide updates and explore different ways of getting the property sold.

This is why it's always vital to ask to see the agent's recent track record and to provide a detailed marketing plan for your home that outlines specific daily activities on your behalf. It's a test we'd be delighted for you to put us through, so why not contact us with that in mind today.

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