Friday, March 20, 2015
By Admin

We live in a "do it yourself" age, but there are many professional services that simply don't lend themselves to the DIY approach. One such profession is real estate.

If you've never sold a home before, you may never have considered exactly what a realtor brings to the party. If that sounds like you, you may find the following reasons to hire a realtor quite compelling:

Taking the strain - This is the number one reason for finding a top producing realtor with the experience and expertise to deal with every aspect of home marketing. Without his/her professional assistance, you're on your own, most likely with little or no knowledge of how to sell your home and to handle the voluminous paperwork and formal procedures once you find a buyer. There's nothing worse than finding out too late that you've bitten off more than you can chew.

Marketing skills - Realtors can market your home to the area multiple listing service (MLS), giving it the widest possible circulation among potential buyers, also notifying other realtors. The most efficient and successful agents will also have their own professional website to attract buyers, as well as creating extensive output across social networking outlets and blogs just like this one.

Continuing professional development - Don't be afraid to ask agents what their training schedule is. Real estate is a very dynamic industry and it's vital that your realtor receives regular professional coaching in sales techniques and a wide range of matters affecting their business.

Market awareness - Because successful realtors make their entire living from selling property, they study market trends at both a national and local level. This, combined with the considerable local knowledge they acquire in the course of their business, enables them to determine the best approach to selling your home in light of current market conditions.

Pricing knowledge - To sell for the most money and in the shortest possible time, it's essential that your home is priced "in the market" in terms of what current buyers are prepared to spend for the type of home in question. This is another special skill that the right realtor possesses. Ask to see the prospective realtor's recent track record - a high number of sales will almost certainly tell you that he/she is getting the pricing right for their clients.

Incentive/motivation - Full time professional realtors rely on sales of homes like yours for their livelihood. Recommendation is also a vital element of their business, as referrals resulting from a job well done are worth their weight in gold. Don't you want all this positive energy on your side?

The right connections - Although they are of course in competition with each other, realtors also collaborate with each other, especially in terms of matching the right buyers with the right homes. They also have important connections with other key professionals in the home selling process, such as the best lenders and title companies. Networking like this brings many efficiencies to the entire process.

There for you at every stage - Good realtors will provide advice even after your home sale has closed.  

A long term partner - If you are developing a property investment portfolio, or simply plan to move home several times, the relationship you develop with your realtor will streamline future transactions and provide you with the confidence one can only gain by finding a trustworthy professional who is on your side.

At Everest Peak Realty, we put all the above key business principles into practice every day. Click here to see our Mission, Values, Belief and Perspective Statement and call us today and scrutinize our dedicated approach to selling your home.